Saturday, September 9, 2023
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Temu’s sizzling streak, Walmart’s m-commerce & an Apple XR App Retailer • TechCrunch

Welcome again to This Week in Apps, the weekly TechCrunch collection that recaps the newest in cellular OS information, cellular purposes and the general app economic system.

The app economic system in 2023 hit just a few snags, as client spending final 12 months dropped for the primary time by 2% to $167 billion, in keeping with the newest “State of Cellular” report by (beforehand App Annie). Nonetheless, downloads are persevering with to develop, up 11% year-over-year in 2022 to succeed in 255 billion. Shoppers are additionally spending extra time in cellular apps than ever earlier than. On Android gadgets alone, hours spent in 2022 grew 9%, reaching 4.1 trillion.

This Week in Apps presents a method to sustain with this fast-moving trade in a single place with the newest from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and far more.

Would you like This Week in Apps in your inbox each Saturday? Enroll right here:

Temu’s continued rise

Picture Credit: Temu

Temu, a buying app from Chinese language e-commerce large Pinduoduo, has been having fairly the run because the No. 1 app on the U.S. app shops. The cellular buying app hit the highest spot on the U.S. App Retailer in September and has continued to carry a extremely ranked place within the months that adopted, together with because the No. 1 free app on Google Play since December 29, 2022. Extra not too long ago, Temu as soon as once more snagged the No. 1 place on the iOS App Retailer on January 3 and hadn’t dropped since as of earlier this week.

Providing low-cost factory-to-consumer items, Temu supplies entry to a variety of merchandise, together with quick vogue, and pushes customers to share the app with associates in trade free of charge merchandise, which can account for a few of its progress. The app has seen 5 million U.S. installs this January alone, up 19% from 4.2 million within the prior 22 days from December 10 by December 31, Sensor Tower says. This brings it to a complete of 19 million lifetime installs throughout the App Retailer and Google Play, greater than 18 million of which got here from the U.S.

The expansion now sees Temu outpacing rival Shein by way of day by day installs. In October, Temu was averaging round 43,000 day by day installs within the U.S., the agency stated, whereas Shein averaged about 62,000. In November, Temu’s common day by day installs grew to 185,000 whereas Shein’s climbed to 70,000, and final month, Temu averaged 187,000 installs whereas Shein noticed about 62,000.

The app seems to be leveraging an identical progress technique to TikTok, which closely spent on advertising and marketing to realize customers. In accordance with Meta’s advert library, Temu has run some 8,900 adverts throughout Meta’s varied platforms simply this month. The adverts promote Temu’s gross sales and its extraordinarily discounted gadgets, like $5 necklaces, $4 shirts and $13 sneakers, amongst different offers. These adverts seem like working to spice up Temu’s installs. However dig into the app’s opinions and also you’ll discover comparable complaints to Want, together with scammy listings, broken and delayed deliveries, incorrect orders and lack of customer support. With out addressing these points, which helped convey down Want, Temu appears extra prone to go the way in which of Want, not TikTok, it doesn’t matter what it spends.

Walmart’s chatbot buying didn’t go effectively

Picture Credit: Screenshot of Walmart Textual content to Store

Walmart not too long ago launched a brand new method to store: through textual content. Final month, the retail large launched its “Textual content to Store” expertise, which permits cellular shoppers throughout each iOS and Android gadgets to textual content Walmart the gadgets they need to buy from both their native shops or, or simply reorder gadgets for pickup, supply or transport. Nonetheless, the chat expertise because it stands at the moment doesn’t come throughout as absolutely baked, our exams discovered. The chatbot stated complicated issues and the person interface at instances was tough to navigate, regardless of aiming to be an easier, text-based buying expertise.

We examined the expertise, which leverages Apple’s Message app on iPhone, and it didn’t go effectively. The bot responded twice at instances, provided just a few choices for generic requests like “eggs,” requested everytime if an merchandise was for pickup or supply, offered inaccurate responses and spoke nonsense when confused — like when it returned choices for “la croix natural eggs.” We’d say follow the Walmart app for now.

Learn the full evaluate right here.

Apple’s Actuality Professional particulars

May the subsequent huge app platform be Apple’s AR/VR headset? That’s the information from Bloomberg, which leaked particulars of Apple’s upcoming headset, the $3,000 Actuality Professional due out later this 12 months. The headset will try and create a 3D model of Apple’s working system, the report stated, and can embrace options like FaceTime videoconferencing (with avatars), the power to look at immersive movies, play VR video games and use Apple’s apps — together with the Safari net browser, pictures, mail, messages, calendar, App TV+, Apple Music, Podcasts and the App Retailer.

The report described an interface with a grid of app icons and widgets, and stated Siri could possibly be used whenever you wanted to enter textual content. Nonetheless, the fascinating particulars concerned how customers might work together with on-screen gadgets. Apparently, the gadget would have exterior sensors to research the person’s arms and sensors inside to trace the person’s eyes. This may enable the person to pick out gadgets on the display by taking a look at them, then pinch their thumb and forefinger collectively to activate the duty — with no need to carry extra hand controllers like rival headsets, Bloomberg stated. It might additionally have its personal Digital Crown, like Apple Watch, for switching between AR and VR and its iOS-like interface.

Moreover, Apple is reported to be constructing software program that permits customers, together with those that don’t know how one can code, to construct their very own AR apps for its upcoming mixed-reality headset.

There are in fact nonetheless loads of unanswered questions concerning the headset’s capabilities, although it does sound like a really “Apple” try at getting VR proper. However the gadget’s value level will make it a premium product in the interim — and one launching throughout a down economic system — which might restrict its progress.

Apple Updates

  • The brand new iOS 16.3 replace included notable safety features just like the growth of the brand new Superior Knowledge Safety for iCloud characteristic to markets exterior of the U.S. The replace additionally added Safety Keys for Apple ID and a change to the Emergency SOS name system that now requires customers to carry the aspect button with the up or down quantity button after which launch it to be able to stop inadvertent emergency calls. The replace additionally fastened a CarPlay bug, amongst different issues.
  • The iPhone 5S additionally acquired a safety replace with iOS 12.5.7, which addresses a vulnerability which will have been actively exploited, Apple stated.

Google/Android Updates

  • Google introduced it’s shutting down Optimize and Optimize 360 — instruments that helped entrepreneurs run A/B exams to enhance their web site or app’s person expertise. The instruments will now not be accessible after September 30, 2023. Nonetheless, Google clarified that Firebase A/B Testing, which is powered by Optimize and used for testing app experiences, will proceed to be supported sooner or later and won’t be impacted by this variation.
  • A deadline to goal the newest Android API stage is arriving. Initially, Google’s deadline for builders was November 1, 2022, nevertheless it was prolonged to January 31, 2023 to present devs extra time. The change was introduced final 12 months, when Google additionally stated that as of November 1, 2022, current apps that didn’t goal an API stage inside two years of the newest main Android launch model is not going to be accessible for discovery or set up for brand spanking new customers with gadgets working Android OS variations larger than apps’ goal API stage.



  • Netflix and Bumble partnered on a brand new relationship app expertise that lets customers bond over fashionable TV reveals. The relationship app will launch a weekly Netflix question-and-answer recreation that customers can play towards their match to interrupt the ice.

Picture Credit: Bumble

  • YouTube Music launched a brand new beta testing program known as “Listening Room,” the place it invited customers to check out new options. This system was virtually instantly stuffed up.
  • Clubhouse launched a brand new characteristic known as Immediate Invite, which lets customers invite their associates to hitch Home rooms and lounge conversations with a one-tap invite hyperlink. The corporate hopes the characteristic will scale back the friction concerned with becoming a member of the app.


Messenger end-to-end encryption experience

Picture Credit: Meta

  • Fb Messenger expanded its exams of end-to-end encryption. The app can even enable customers to make the most of options like themes, chat emoji, reactions, group profile pictures, hyperlink previews and lively standing whereas in E2EE chats. Tens of millions of individuals shall be alerted over the approaching months because the E2EE choice turns into accessible.
  • WhatsApp launched a beta model of its macOS app with native Apple Silicon help. Mac customers with Apple’s personal chip and macOS 11 Huge Sur or newer will be capable of attempt it, in addition to Intel Macs that may run apps constructed with Catalyst.


  • Instagram launched a brand new profile picture characteristic that lets customers showcase each their profile picture and their avatar by providing an interface the place you possibly can flip between each choices.
  • Meta is exploring using AI instruments to make its advert programs much less depending on person knowledge, after Apple’s ATT privateness modifications impacted its adverts enterprise, The WSJ reported. AI instruments have already helped enhance Reels viewership by 20%.

And many others.

  • RevenueCat launched a large report digging into knowledge across the subscription economic system, powered by its insights into 22,000 subscription-based apps. The report presents actionable insights and never-before-seen benchmarks round components like app pricing, retention, conversion, renewals, trial methods and far more. The entire thing is value a glance right here.
  • High U.S. banks are once more planning a cellular pockets to compete with Apple Pay and PayPal, The WSJ stated. The pockets shall be developed by Early Warning Companies, which can also be behind Zelle. The banks tried and didn’t get an identical initiative (CurrentC) off the bottom in years previous.
  • Relationship app Match Group revamped its government management group. Among the many modifications was the addition of former vice chairman of Product at Snap, Will Wu, who will now turn out to be Match’s CTO, in a newly created function.
  • Learn-it-later app Pocket, acquired by Mozilla in 2017, revamped its cellular studying expertise with new options. One addition provides extra group and suggestions to the Residence tab. It’s additionally rebranding its “My Listing” tab as “Saves” and enhancing its performance with filters and bulk edit instruments. The options are launching on Android first.
  • Common wearable Oura Ring up to date its cellular app to combine with one other wearable, Apple Watch. The companion app can show data like Readiness, Exercise, Sleep Scores, coronary heart price, physique temperature, ring battery stage and extra, much like the iPhone counterpart.
  • Samsung customers are suggested to replace the Galaxy Retailer app on their gadgets as a result of discovery of vulnerabilities that may enable a hacker to put in any app from the shop on their telephone with out their data.
  • Uber Eats added a brand new characteristic that reveals customers how a lot of their private data is shared with the supply particular person after they place an order on the app. Uber correct already had an identical characteristic known as “View as Driver.”
  • France’s privateness regulator, the CNIL, fined French hypercasual recreation developer Voodoo €3 million for violating the French Knowledge Safety Act. The fantastic was issued over Voodoo’s use of the IDFV, or ID for Distributors, with out person consent on iOS gadgets.
  • The FTC finalized a consent order settling prices that the credit score companies firm Credit score Karma had used darkish patterns to misrepresent that buyers had been “pre-approved” for bank card presents.
  • The FBI and DoJ are investigating Snapchat’s function within the unfold of fentanyl-laced tablets as a part of a counterfeit drug probe underway.
  • TikTok has shifted its method in its dealings with U.S. officers within the wake of presidency bans, after two years of confidential talks with the Committee on Overseas Funding in the USA about ByteDance’s relationship with the Chinese language authorities, The NYT reported. The video app is now occurring the PR offensive, extra aggressively lobbying and talking out extra publicly, the report famous.
  • Strava, an exercise monitoring and social neighborhood platform utilized by greater than 100 million individuals globally, acquired European 3D mapping firm Fatmap for an undisclosed sum. Strava goals to combine Fatmap’s core platform into its app finally, however for now they’ll stay separate merchandise.
  • Voice AI firm SoundHound raised $25 million in fairness from undisclosed traders after shedding 40% of employees. A part of the funding shall be used to offer laid off staff with severance.

Ivory goes stay

Picture Credit: Tapbots

Tapbots, the makers of the favored third-party Twitter app Tweetbot that was not too long ago killed by Twitter’s API modifications, this week publicly launched the corporate’s subsequent new product. Hoping to fill the void that Tweetbot leaves behind, the corporate is now making its anticipated Mastodon consumer app Ivory accessible on the App Retailer as an Early Entry launch.

The “Early Entry” label is a subtitle that Tapbots placed on its launch to point there’ll nonetheless be options lacking because it debuts, the corporate informed us. Nonetheless, by launching publically on the App Retailer, Tapbots is ready to put Ivory into extra individuals’s arms after filling up the restricted variety of TestFlight slots it had for its check model.

For longtime Tweetbot customers, Ivory will provide a well-known expertise. However as a substitute of serving as a consumer for Twitter’s community, the corporate has now embraced the promising open supply platform Mastodon. Although not fairly as easy to make use of or perceive as Twitter, Mastodon has gained traction within the months following Elon Musk’s acquisition of Twitter.

At launch, it sports activities dozens of options, starting from help for baseline performance to intelligent bells and whistles, like with the ability to theme the app or change its icon.

The app additionally helps a number of accounts, and allows you to view your native and federated timelines, trending posts, put up statistics, notifications and extra. It additionally allows Mastodon-specific choices that weren’t accessible on Twitter — like the power so as to add content material warnings to posts — in addition to extra widespread options, like the power to put up GIFs and polls.

There are different considerate touches designed to enchantment to energy customers, too, like hashtag monitoring, mute filters with regex help and timeline filters that allow you to present or disguise posts that meet sure standards you set. This might enchantment to Mastodon’s older customers, as effectively, who might need to mute and keep away from a number of the posts shared by Mastodon newcomers who’re bringing Twitter’s tradition to the platform, resulting in undesirable posts with out content material warnings of their timelines.

Pestle (Replace)

Picture Credit: Pestle

Pestle, a useful and well-designed recipe app for iOS is getting a notable replace on January 28. The app is including a variety of options for energy customers, together with “Sensible Folders,” that are mechanically created folders that manage recipes based mostly on user-set standards, plus PDF and picture import options. The latter permits customers to import the recipes they’d saved in different codecs, whereas Sensible Folders simplify the in any other case tedious means of organizing recipes. As an example, you can create Sensible Folders that mechanically add any saved recipe with a particular ingredient, or a dessert folder with extra guidelines. The app itself is a free obtain however presents subscriptions of $1.99/mo or $19.99/12 months (or $39.99 lifetime) for professional customers.

Rafael Gomes de Azevedo
Rafael Gomes de Azevedo
He started his career as a columnist, contributing to the staff of a local blog. His articles with amusing views on everyday situations in the news soon became one of the main features of the current editions of the blog. For the divergences of thought about which direction the blog would follow. He left and founded three other great journalistic blogs,, and With a certain passion for writing, holder of a versatile talent, in addition to coordinating, directing, he writes fantastic scripts quickly, he likes to say that he writes for a select group of enthusiasts in love with serious and true writing.


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